In the
magazine Creme there are different interpretations to be taken about teenage
girls. Whilst the focus isn’t necessarily about teenage girls, it is a magazine
intended for them to be their audience, which gives across an image that
perhaps isn’t realistic and a typical stereotype.
The type of representation we are getting for
girls can be covered by being both negative and positive. If you look at the
front cover of the magazine, the featured cover-girl is Taylor Swift. To
younger teenage girls, such as 13-14 year olds she is a very innocent person,
and the clothes she is wearing are quite laid back and not overly fancy or
intimidating. Her make-up is very relaxed and her jewellery is simple. This is
one way to make this magazine have a positive effect on the representation of
teenage girls. However when you look at the articles and even Taylor Swift
again, a lot of connotations could be quite negative. Taylor Swift has blonde
hair with blue eyes and pale skin, which is typically a ‘perfect girl’. It could
also take us back in history to Hitler’s demand or idea of the perfect race of
people, who had blonde hair and blue eyes which again is a pressure and
representation of teenage girls; that they have to be perfect in order to be
successful. The colours on the front of the magazine revolve around pinks,
white and with a hint of blue as well. These colours are definitive girly-girl
colours, and are also reinforcing the idea that you need to be pink and pretty
in order to be the definition of an ideal girl. The articles advertised on the
front cover of the magazine are also indications of the representation of
teenage girls. Alongside the title (Creme), it also says “A girl’s best friend” which is a strong
indication that in order to be a ‘cool’ girl, you have to own this magazine. Five
out of the eight articles advertised on the front cover involve celebrities.
This shows us that teenage girls are constantly needing the celebrities to look
up to and aspire to be like. Inside the magazine, there are many articles and
adverts revolving around clothes and other beauty products. There are numerous
articles which also double up as adverts for clothing and other sorts of
things. However the clothing in these articles are priced at unreasonable
levels, and are not typically something that teenage girls would be able to
afford.
The effect
of Taylor Swift’s make-up being quite relaxed and simple, along with her
clothes, results in teenage girls feeling that they don’t have to dress and
wear a ton of make-up in order to be the ‘perfect’ girl to society. This is a
very positive outcome in an otherwise quite unrealistic magazine. The rest of
the cover however, does not give similar effects. The fact that Taylor Swift
has the perfect skin that is pale with blonde hair and blue eyes, while also
looking very stunning the way she is, in an almost natural look, this doesn’t
help with the ideas that teenage girls can gather. The representation of this
can result in teenage girls wanting to naturally be like her, and because not
everyone naturally is like that, it results in a want that is too difficult to
fulfil. It also gives society the effect or image that teenage girls are supposed
to be like Taylor Swift. To society, by presenting the magazine in pink and
white (very girly colours) this just gives off the connotation that they love
the colour pink and that every girl out there likes pink, which really is just
a false judgement. When the clothes advertised in the magazine are priced at
prices which are far too high for a normal teenage girl, this results in beauty
or the representation of being a perfect teenage girl unattainable for them to
achieve. The effect of this is a let-down for girls not being to successfully
be the media’s idea of a normal, attractive
and stylish teenage girl.
This is can
be used in comparison to magazines Madison where the focus is more on older
teenagers,
heading into their twenties. The covers feature girls/women looking
more sexy rather than Taylor Swift looking young and girl-like. The focus on
these magazines is more about fashion, and health. So it is a focus on dieting
and exercise plans. This is not directed at teenage girls which is a good thing
because it would give an even worse representation for them. It would give an
image that is even more unattainable for their age.
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